Sarah Riefke, co-founder of Sweeter Than the Rest Cake Boutique, is based in the Orlando area, but she has made a splash on the national scene since entering the confection biz. Elizabeth Spollen, the Building Manager of NOAH’S of Lake Mary (near Orlando) has had the opportunity to work with Sarah at NOAH’S and according to Elizabeth, “They really are sweeter than the rest!” Sarah was kind enough to share her story (See how she went from training to be a pilot to running her own cake boutique!) as well as some helpful tips for selecting the perfect wedding cake for your big day!
Sweeter Than The Rest Cake Boutique
“I started in the aviation field training to be a pilot. My sister and I took some Wilton classes at the local Michael’s (craft store) and I was hooked from the start. I was invited on Windy City Live Talk Show in Chicago to compete in a cake contest and Buddy from Cake Boss picked my cake to be the winner!
Photo Captured By: Sweeter Than The Rest
“That was a turning point for me! I quit my great job and attended the French Pastry School in Chicago in the Fall 2012. I did an internship at the Disney Yacht Club and was chosen among other interns for a cake decorator position. I have always dreamed of having my own business, so in July of 2013 my boyfriend and I started Sweeter Than The Rest Cake Boutique. In October, we moved into our shop and could not be happier.”
Tips for Selecting Your Wedding Cake:
1) First, consider what kind of design you would like for your cake. Search Pinterest and Google for cake pictures similar to what you envision for your wedding. Chances are you will find something similar to what you are looking for!
Photo Captured By: Perfect Moments Photography
2) Next, you will need to consider the number of guests who will be at your wedding and decide on your budget. Once you know how many cake servings you will need and establish a budget you can start searching for your cake bakery!
Photo Captured By: Chase Day – Shoe Box Photography
Photo Captured By: BeatBoxPortraits
3) You will need to find a cake shop or boutique that can bring your dream wedding cake to life and do it within your budget. Visit at least three cake shops so you can compare their styles and really know the value of the cake you choose!
4) Once you have found your cake baker you can sit down and really talk about the details! A cake baker should ask about your wedding colors, flowers, and the theme you are wanting to incorporate into the cake design.
Photo Captured By: Christy Archibald Photography
Photo Captured By: Joshua Ratliff Photography
5) If you are getting married during prime wedding season, you will want to find your cake baker about a year out to make sure they will have the availability. For most brides six to eight months out is a good timeline.
Photo Captured By: Cherie Hogan Photography
6) One of the most important things to remember when choosing your wedding cake is that it’s your wedding cake! Often times the bride and groom are concerned about making everyone else happy and they forget that it is their special day!
Photo Captured By: Tia Chapman Photography
Photo Captured By: Michele Shore Photography
Photo Captured By: Perfect Moments Photography
Photo Captured By: Eliza J. Photography
More About Sarah’s Style and Her Cake Boutique:
“Our cakes not only look great but our customers can really taste the difference. All of our mousses and ganaches are made with the best ingredients. Our Italian buttercream is smooth and not too sweet. Our top seller is our signature cake Twilight Tiramisu – French vanilla cake soaked in espresso with tiramisu ganache between the layers and embraced in our Italian buttercream. We also have a strawberry champagne mousse with fresh strawberries that I soak in champagne that is very popular as well.
“We are a cake boutique because we are highly specialized in everything we do. Everything is made fresh, handmade, and only the finest cakes leave our establishment. Our gumpaste flowers are all made by hand which is hard to find in today’s business. We only do five to ten cakes a week because we want the time to spend on each cake as if it was our own cake. I have a deep passion and love for my job and I think you can really see that in our work.”
“I’ve been on the local news twice. Once was a guest appearance for a Thanksgiving bake. Once they came to my shop and did a special on our Design-A-Cake parties. We specialize in custom cakes for any occasion, wedding cakes, designer cookies, cupcakes, and cake pops. We don’t stop there though. Last year we made a giant gingerbread house (4 feet tall and 5 feet long) for the Florida Hospital Christmas party! For now it is just my husband and I. He does all of my behind-the-scenes jobs such as marketing, SEO, and website design. He is a great help and I couldn’t do this without him! This summer we plan on hiring some culinary students to help us.”